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mclaren_mercedes_f1
Jul 08, 2007, 6:20 PM
Silverstone, Thursday 5th July 2007: The Vodafone McLaren Mercedes team is proud to unveil its new facility; the Brand Centre. This has been conceptualised, designed and built to present the Vodafone McLaren Mercedes brand to Partners and their guests and further enhance their race weekend experience and once again set the standard for paddock hospitality.
The Brand Centre:
will appear at all the European Formula 1 races.
will take approximately 20 people two days to erect.
is three stories high and within the parameters set by Formula 1 Management.
was designed and built by Bischoff+Scheck based in Baden Baden in Germany.
has a 13.5 metres environmentally friendly solar glass façade at the front.
has nine 63 inch plasma screens to ensure optimum presentation of images and data.
has a total of four meeting rooms – one with video conferencing facilities and eight offices.
has separate rooms for Fernando and Lewis to relax in with state-of-the-art wireless games consoles linked between rooms, MP3-docking stations and showers etc.
cost has been covered by the three main parties in the team; Vodafone, McLaren and Mercedes-Benz and its cost will be absorbed over five years.
has 20 office spaces for marketing and media workers, in addition to wireless network throughout the facility. The French Grand Prix last weekend was the last appearance of the Vodafone McLaren Mercedes Communications Centre in the Formula 1 paddock The Communications Centre made its debut at the 2002 San Marino Grand Prix at Imola and at the time, a three-year lifespan was targeted. However after 53 race weekends it’s now time to move on.

http://www.mclaren.com/latestnews/images/brand_centre.jpg
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!ChEeKy GiRl!
Jul 08, 2007, 6:52 PM
Lol, they'll have to attend every race weekend 2 days early:p
Looks good though..aha

Ferrari Underground
Jul 08, 2007, 9:32 PM
I like it. It's something new. Pretty cool of them to make a new building with 'mclaren mercedes' I guess. It looks cool, also helping the environment with a friendly solar front.

KoenigzeggCCX
Jul 08, 2007, 11:24 PM
looks cool :)

GT King
Jul 09, 2007, 3:52 AM
When i was watching the coverage of the British GP i saw this huge motorhome, it looks damn cool actually. It's very high tech and even though they do have to come 2 days earlier for each race weekend, it's worth it.

I also love this feature.

has separate rooms for Fernando and Lewis to relax in with state-of-the-art wireless games consoles linked between rooms

Awesome lol, they can verse each other in racing games haha.:p

Nemphis
Jul 09, 2007, 6:24 AM
This thing shows up everyone else lol, its massive but I guess it helps McLaren get the upper hand psychologically over Ferrari especially.

Hamilton & Alonso get to race each other aswell, I wonder who wins most of the races :-k lol ?

!ChEeKy GiRl!
Jul 09, 2007, 7:32 AM
^^ Ye, I was wondering that too :p It's probably about equal :p

mclaren_mercedes_f1
Jul 09, 2007, 9:53 PM
So, i'm guessing this is the Ferrari motorhome beater!!!
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bennyboy
Jul 10, 2007, 3:29 PM
^Yeah, pretty much. It's a very, very impressive piece of kit.